Simplifying Marketing Cloud Challenges

From Complexity to Clarity

Salesforce Marketing Cloud (SFMC) is one of the most comprehensive platforms for digital marketing, offering a range of tools designed to help marketers deliver personalized, data-driven campaigns. Yet, due to the platform’s complexity and wide array of features, users often face challenges when trying to improve performance or integrate with other systems. The goal of these posts is to share valuable technical solutions and effective workarounds that can help Salesforce Marketing Cloud users streamline their workflows, overcome limitations, and make the most out of the platform’s capabilities.

Parsing Related-Attribute in Salesforce Marketing Cloud using SQL – JSON_VALUE

I’d like to share a solution I recently worked on. If you work in Salesforce Marketing Cloud (aka Salesforce Marketing Engagement), you’ve probably struggled to…

View Post

Query to update Auto-Suppression List

Every now and then we get requirements to create auto-suppression lists. Most common examples are hard-bounce auto suppression, spam-complaint auto suppression etc. The general process…

View Post

BuildRowSetFromJSON ampscript function usage in Salesforce Marketing Cloud

We all have been waiting for a function that helps us extract the JSON data using AmpScript. Earlier, we had to rely on SSJS and…

View Post

Bitly URL shortening using Ampscript in Mobile Connect – Marketing Cloud

Keeping our end customers informed is quite necessary. And many times we face scenarios wherein we need to include the tracking information, order details, login…

View Post

Something went wrong. Please refresh the page and/or try again.

Mradul Srivastava

I look forward to tackling complex technical challenges and take pride in sharing knowledge that empowers others. With a strong commitment to continuous professional growth, I actively pursue opportunities to refine processes, spark innovation, and deliver meaningful results.