Unlocking the Potential of Salesforce Marketing Cloud
Salesforce Marketing Cloud (SFMC) is one of the most comprehensive platforms for digital marketing, offering a range of tools designed to help marketers deliver personalized, data-driven campaigns. However, due to the platform’s complexity and wide array of features, users often encounter challenges when trying to optimize performance or integrate with other systems. The goal of this post is to share valuable technical solutions and effective workarounds that can help Salesforce Marketing Cloud users streamline their workflows, overcome limitations, and make the most out of the platform’s capabilities.
Below are some of the technical challenges I encountered and the solutions I implemented to overcome –
Query to update Auto-Suppression List
Every now and then we get requirements to create auto-suppression lists. Most common examples are hard-bounce auto suppression, spam-complaint auto…
READ MORE
BuildRowSetFromJSON ampscript function usage in Salesforce Marketing Cloud
We all have been waiting for a function that helps us extract the JSON data using AmpScript. Earlier, we had…
READ MORE
Bitly URL shortening using Ampscript in Mobile Connect – Marketing Cloud
Keeping our end customers informed is quite necessary. And many times we face scenarios wherein we need to include the…
READ MORE
How to delete contacts without “Email Address” and source as “Unspecified”
We usually see contacts under “All Contacts” where we don’t have the email address and have an “Unspecified” source. However,…
READ MORE
Sending triggered email from Cloud Pages
How to trigger an email if a marketing cloud-cloud page is using HTML form to capture data? There are many…
READ MORE
TechBlogs on Salesforce Marketing Cloud 